{"_id":"55b272aaba1d2d190063503b","__v":5,"user":"54b95be3c91cc30c00cc496c","category":{"_id":"5536971b4636ed0d00ebb6d4","__v":2,"pages":["553697ea7f093f0d009fd4f3","55b272aaba1d2d190063503b"],"version":"54b95ccdc91cc30c00cc496d","project":"54b95c11d48fef1e007b81d8","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-04-21T18:29:47.436Z","from_sync":false,"order":8,"slug":"using-the-engagement-reports","title":"Using the Engagement Reports"},"version":{"_id":"54b95ccdc91cc30c00cc496d","__v":18,"forked_from":"54b95c11d48fef1e007b81db","project":"54b95c11d48fef1e007b81d8","createdAt":"2015-01-16T18:47:41.803Z","releaseDate":"2015-01-16T18:47:41.803Z","categories":["54b95ccec91cc30c00cc496e","551482cefd6a440d0064c0c4","551486dbfd6a440d0064c0d2","551486ecbc466623002afd74","551486f50a0c69170061686a","551487a20bc2c53900e29aba","551488a0fd6a440d0064c0db","551488f7bc466623002afd7f","55148cb80a0c691700616879","5515ad7607e9252f003489a4","553695d76fd3c40d00334956","553696796fd3c40d00334957","553696a76a63520d00ae6159","553697097f093f0d009fd4ef","5536971b4636ed0d00ebb6d4","5536972b6a63520d00ae615b","553697344636ed0d00ebb6d5","553a7a959a32920d008670f2"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"7.0.0","version":"7"},"project":"54b95c11d48fef1e007b81d8","parentDoc":null,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-07-24T17:15:22.270Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":1,"body":"[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Determine If You Have Access to Your Company's Google Analytics Data\"\n}\n[/block]\nIn order to view Google Analytics data inside your GroupHigh account you must have the proper permissions on your company's Google Analytics account. \n\nTest that you can access Google Analytics data by going to [https://www.google.com/analytics/web/](https://www.google.com/analytics/web/) \n\nIf you have access to Google Analytics you will see a table similar to the screenshot below listing out the websites that your Google Account is authorized to view Google Analytics data from.  The sites you see in this view will be the websites whose data you can connect to GroupHigh.  Ensure that you see the website you are trying to connect data from in this list.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/QTdQSPRkSaSEP7qgA1H4_ga-2.PNG\",\n        \"ga-2.PNG\",\n        \"547\",\n        \"441\",\n        \"#1e679f\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIt's also important that your Google Analytics permissions are at a minimum: **Collaborate, Read & Analyze** this is something you Google Analytics admin will have control over.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/hsFdX9jvTFOM5mIUzdMq_Capture.PNG\",\n        \"Capture.PNG\",\n        \"247\",\n        \"82\",\n        \"#aa7c58\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"danger\",\n  \"title\": \"What if I don't have access to my company's Google Analytics data?\",\n  \"body\": \"You will need to contact someone in your organization to login and authorize your GroupHigh account for GA data.\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Authorize Your Google Analytics Account\"\n}\n[/block]\nOnce you are sure you have access to Google Analytics data you can authorize GroupHigh to access that data on your behalf.\n  \n  * Log in to your GroupHigh account\n  * Click on your email address in the upper-right\n  * Choose Your Settings from the dropdown\n  * Select Authorized Accounts from the menu on the left\n\nYou will see a screen similar to the one below that allows you to connect your GroupHigh account with other social and analytics platforms.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/FRORn6MjR6yHAo9nphX3_ga-1.png\",\n        \"ga-1.png\",\n        \"600\",\n        \"295\",\n        \"#427ec6\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n* Click on the logo labeled Google Analytics\n\nA pop-up will appear asking you to authorize GroupHigh to access your Google Account data.  Please choose **Accept** on this pop-up and you should see your Google Analytics account listed in the highlighted area of the screen below.\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/IKiwzFEIQEqOrKMTqWDY_ga-3.png\",\n        \"ga-3.png\",\n        \"600\",\n        \"295\",\n        \"#7da0b7\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Connect Google Analytics Data to an Engagement Report\"\n}\n[/block]\nEither navigate to an existing Engagement Report or create a new Engagement Report and ensure that it contains Blog Posts.\n[block:callout]\n{\n  \"type\": \"warning\",\n  \"title\": \"Social Post Support\",\n  \"body\": \"Currently Google Analytics data only supports blog posts.  We are investigating the possibility of adding social data in the future. Stay Tuned!\"\n}\n[/block]\n* If not already visible open the BLACK filter panel by clicking on the small black tab near the top of the tree on the left-side of GroupHigh.\n* Click on the *Add a new site* button\n* Select the appropriate Google Analytics Account and Site information that you want to connect to the current Engagement Report\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/rpmqMHdRymJ2cR8xilqo_ga-4.png\",\n        \"ga-4.png\",\n        \"600\",\n        \"295\",\n        \"#d59f49\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nOnce you complete and Save the Google Analytics settings you can select the **Blog Data w. Google Analytics** report available in the Reports dropdown at the top-right of the Engagement Report.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"View / Print / PDF Your Report\"\n}\n[/block]\nWhen viewing your report you will see GroupHigh connects all the Blog Posts in the current Engagement Report to Google Analytics data to show Visitors, Referral Traffic, Time of Engagement, and Number of Goals that the associated contact has contributed to.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/YataXjlNQXyJW6GkYaa7_ga-5.PNG\",\n        \"ga-5.PNG\",\n        \"1310\",\n        \"788\",\n        \"#217db7\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nLearn more by watching the full video walkthrough:\n[block:embed]\n{\n  \"html\": \"<iframe class=\\\"embedly-embed\\\" src=\\\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Ffast.wistia.net%2Fembed%2Fiframe%2Fbgtw9z3ani%3Fplugin%255Bsocialbar-v1%255D%255Bon%255D%3Dfalse%26twitter%3Dtrue&src_secure=1&url=https%3A%2F%2Fgrouphigh-1.wistia.com%2Fmedias%2Fbgtw9z3ani&image=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fe0f6a9d19610642aba4d22bafb80b738d290a00a.jpg%3Fimage_crop_resized%3D1280x662&key=02466f963b9b4bb8845a05b53d3235d7&type=text%2Fhtml&schema=wistia\\\" width=\\\"1280\\\" height=\\\"690\\\" scrolling=\\\"no\\\" frameborder=\\\"0\\\" allowfullscreen></iframe>\",\n  \"url\": \"https://grouphigh-1.wistia.com/medias/bgtw9z3ani\",\n  \"title\": \"GA-setup\",\n  \"favicon\": \"https://grouphigh-1.wistia.com/favicon.ico\",\n  \"image\": \"https://embed-ssl.wistia.com/deliveries/e0f6a9d19610642aba4d22bafb80b738d290a00a.jpg?image_crop_resized=1280x662\"\n}\n[/block]","excerpt":"GroupHigh allows you to connect data from Google Analytics to demonstrate conversion and traffic created by your earned media programs.","slug":"integrating-google-analytics-with-grouphigh","type":"basic","title":"Integrating Google Analytics with GroupHigh"}

Integrating Google Analytics with GroupHigh

GroupHigh allows you to connect data from Google Analytics to demonstrate conversion and traffic created by your earned media programs.

[block:api-header] { "type": "basic", "title": "Determine If You Have Access to Your Company's Google Analytics Data" } [/block] In order to view Google Analytics data inside your GroupHigh account you must have the proper permissions on your company's Google Analytics account. Test that you can access Google Analytics data by going to [https://www.google.com/analytics/web/](https://www.google.com/analytics/web/) If you have access to Google Analytics you will see a table similar to the screenshot below listing out the websites that your Google Account is authorized to view Google Analytics data from. The sites you see in this view will be the websites whose data you can connect to GroupHigh. Ensure that you see the website you are trying to connect data from in this list. [block:image] { "images": [ { "image": [ "https://files.readme.io/QTdQSPRkSaSEP7qgA1H4_ga-2.PNG", "ga-2.PNG", "547", "441", "#1e679f", "" ] } ] } [/block] It's also important that your Google Analytics permissions are at a minimum: **Collaborate, Read & Analyze** this is something you Google Analytics admin will have control over. [block:image] { "images": [ { "image": [ "https://files.readme.io/hsFdX9jvTFOM5mIUzdMq_Capture.PNG", "Capture.PNG", "247", "82", "#aa7c58", "" ] } ] } [/block] [block:callout] { "type": "danger", "title": "What if I don't have access to my company's Google Analytics data?", "body": "You will need to contact someone in your organization to login and authorize your GroupHigh account for GA data." } [/block] [block:api-header] { "type": "basic", "title": "Authorize Your Google Analytics Account" } [/block] Once you are sure you have access to Google Analytics data you can authorize GroupHigh to access that data on your behalf. * Log in to your GroupHigh account * Click on your email address in the upper-right * Choose Your Settings from the dropdown * Select Authorized Accounts from the menu on the left You will see a screen similar to the one below that allows you to connect your GroupHigh account with other social and analytics platforms. [block:image] { "images": [ { "image": [ "https://files.readme.io/FRORn6MjR6yHAo9nphX3_ga-1.png", "ga-1.png", "600", "295", "#427ec6", "" ] } ] } [/block] * Click on the logo labeled Google Analytics A pop-up will appear asking you to authorize GroupHigh to access your Google Account data. Please choose **Accept** on this pop-up and you should see your Google Analytics account listed in the highlighted area of the screen below. [block:image] { "images": [ { "image": [ "https://files.readme.io/IKiwzFEIQEqOrKMTqWDY_ga-3.png", "ga-3.png", "600", "295", "#7da0b7", "" ] } ] } [/block] [block:api-header] { "type": "basic", "title": "Connect Google Analytics Data to an Engagement Report" } [/block] Either navigate to an existing Engagement Report or create a new Engagement Report and ensure that it contains Blog Posts. [block:callout] { "type": "warning", "title": "Social Post Support", "body": "Currently Google Analytics data only supports blog posts. We are investigating the possibility of adding social data in the future. Stay Tuned!" } [/block] * If not already visible open the BLACK filter panel by clicking on the small black tab near the top of the tree on the left-side of GroupHigh. * Click on the *Add a new site* button * Select the appropriate Google Analytics Account and Site information that you want to connect to the current Engagement Report [block:image] { "images": [ { "image": [ "https://files.readme.io/rpmqMHdRymJ2cR8xilqo_ga-4.png", "ga-4.png", "600", "295", "#d59f49", "" ] } ] } [/block] Once you complete and Save the Google Analytics settings you can select the **Blog Data w. Google Analytics** report available in the Reports dropdown at the top-right of the Engagement Report. [block:api-header] { "type": "basic", "title": "View / Print / PDF Your Report" } [/block] When viewing your report you will see GroupHigh connects all the Blog Posts in the current Engagement Report to Google Analytics data to show Visitors, Referral Traffic, Time of Engagement, and Number of Goals that the associated contact has contributed to. [block:image] { "images": [ { "image": [ "https://files.readme.io/YataXjlNQXyJW6GkYaa7_ga-5.PNG", "ga-5.PNG", "1310", "788", "#217db7", "" ] } ] } [/block] Learn more by watching the full video walkthrough: [block:embed] { "html": "<iframe class=\"embedly-embed\" src=\"//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Ffast.wistia.net%2Fembed%2Fiframe%2Fbgtw9z3ani%3Fplugin%255Bsocialbar-v1%255D%255Bon%255D%3Dfalse%26twitter%3Dtrue&src_secure=1&url=https%3A%2F%2Fgrouphigh-1.wistia.com%2Fmedias%2Fbgtw9z3ani&image=https%3A%2F%2Fembed-ssl.wistia.com%2Fdeliveries%2Fe0f6a9d19610642aba4d22bafb80b738d290a00a.jpg%3Fimage_crop_resized%3D1280x662&key=02466f963b9b4bb8845a05b53d3235d7&type=text%2Fhtml&schema=wistia\" width=\"1280\" height=\"690\" scrolling=\"no\" frameborder=\"0\" allowfullscreen></iframe>", "url": "https://grouphigh-1.wistia.com/medias/bgtw9z3ani", "title": "GA-setup", "favicon": "https://grouphigh-1.wistia.com/favicon.ico", "image": "https://embed-ssl.wistia.com/deliveries/e0f6a9d19610642aba4d22bafb80b738d290a00a.jpg?image_crop_resized=1280x662" } [/block]