{"_id":"553697ea7f093f0d009fd4f3","version":{"_id":"54b95ccdc91cc30c00cc496d","__v":18,"forked_from":"54b95c11d48fef1e007b81db","project":"54b95c11d48fef1e007b81d8","createdAt":"2015-01-16T18:47:41.803Z","releaseDate":"2015-01-16T18:47:41.803Z","categories":["54b95ccec91cc30c00cc496e","551482cefd6a440d0064c0c4","551486dbfd6a440d0064c0d2","551486ecbc466623002afd74","551486f50a0c69170061686a","551487a20bc2c53900e29aba","551488a0fd6a440d0064c0db","551488f7bc466623002afd7f","55148cb80a0c691700616879","5515ad7607e9252f003489a4","553695d76fd3c40d00334956","553696796fd3c40d00334957","553696a76a63520d00ae6159","553697097f093f0d009fd4ef","5536971b4636ed0d00ebb6d4","5536972b6a63520d00ae615b","553697344636ed0d00ebb6d5","553a7a959a32920d008670f2"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"7.0.0","version":"7"},"__v":45,"project":"54b95c11d48fef1e007b81d8","user":"54b95be3c91cc30c00cc496c","category":{"_id":"5536971b4636ed0d00ebb6d4","__v":2,"pages":["553697ea7f093f0d009fd4f3","55b272aaba1d2d190063503b"],"version":"54b95ccdc91cc30c00cc496d","project":"54b95c11d48fef1e007b81d8","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-04-21T18:29:47.436Z","from_sync":false,"order":8,"slug":"using-the-engagement-reports","title":"Using the Engagement Reports"},"parentDoc":null,"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-04-21T18:33:14.944Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":false,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":0,"body":"**Step1.** Once users have either imported or searched for a list of bloggers/ influencers in GroupHigh and have asked them to mention a brand, product, event, hashtag, etc on their channel(s) it's probably time to start identifying those mentions and reporting on their engagement. Start by viewing your targeted list and clicking the \"Content View:\" Here, you will see all of the pieces of content published by anyone on that list:\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/YrCy0QBUSsXzLFRwu4dv_report1.png\",\n        \"report1.png\",\n        \"2014\",\n        \"1198\",\n        \"#c34332\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/fbfdb3d-Screen_Shot_2017-08-15_at_2.41.42_PM.png\",\n        \"Screen Shot 2017-08-15 at 2.41.42 PM.png\",\n        2486,\n        1202,\n        \"#3d3e3f\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 2:** Create, name and save an Engagement Report to move posts/ content over into using the \"Create New\" dropdown in the top left corner of the interface.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/ZwIvxX3sSxCla1OOQ9xc_Screen%20Shot%202015-11-12%20at%209.40.48%20AM.png\",\n        \"Screen Shot 2015-11-12 at 9.40.48 AM.png\",\n        \"2532\",\n        \"1214\",\n        \"#1373aa\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/P9uazowhRxysU2kSuMYU_Screen%20Shot%202015-11-12%20at%209.43.41%20AM.png\",\n        \"Screen Shot 2015-11-12 at 9.43.41 AM.png\",\n        \"2504\",\n        \"1202\",\n        \"#0f4059\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 3:** Once the engagement report has been created, users can search the content created by their targeted blogger/influencer list by the keyword(s) used to engage with the outreach or campaign. Additionally, the content stream can be filtered by date and outlet type for convenient identification.  Hypothetical Example: Looking for mentions of the brand J.Crew posted by influencers on a \"Fashion Influencers\" list.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/6ec6080-Screen_Shot_2017-08-15_at_2.41.42_PM.png\",\n        \"Screen Shot 2017-08-15 at 2.41.42 PM.png\",\n        2486,\n        1202,\n        \"#3d3f3f\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 4: ** Once users have searched for posts/ content containing the campaign or brand related buzzword, they can use the checkboxes on the left side of each profile picture, then select \"Add To Engagement Report.\" Simply pick the appropriate engagement report to move posts/ content over into, and select \"Okay.\" A notification bubble will appear in the top right corner of the interface letting the user know posts are currently being imported. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/bbad70f-Screen_Shot_2017-08-15_at_2.41.42_PM.png\",\n        \"Screen Shot 2017-08-15 at 2.41.42 PM.png\",\n        2486,\n        1202,\n        \"#3e3f3f\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/kwHKnSbQQA2fzpChhrlN_Screen%20Shot%202015-11-12%20at%209.59.29%20AM.png\",\n        \"Screen Shot 2015-11-12 at 9.59.29 AM.png\",\n        \"2510\",\n        \"1210\",\n        \"#046ca0\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 5:** From there, users can quickly click into that Engagement Report to view a breakdown of all comments, bitly link engagement, and social media shares the posts received overtime:\n\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/RarWOrjySYuT9ATlkfcH_Screen%20Shot%202015-11-12%20at%2011.55.19%20AM.png\",\n        \"Screen Shot 2015-11-12 at 11.55.19 AM.png\",\n        \"2046\",\n        \"1224\",\n        \"#61798c\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nEach post will also receive an Engagement Events score, and Potential Impressions score:\n\n**1. Engagement Events Score**- The raw add up/sum of all post engagement (comments directly on the post+ all social shares). \n\n**2. Potential Impressions Score**- This metric can be used to *estimate* how many times a BLOG post was *potentially* seen. Each share is social share value is multiplied by (Avg. # of Followers the avg. user has on Twitter) + (Avg. # of Facebook Likes/Friends the avg. FB profile has) + (Avg. # of Linkdin Connections the avg. Linkdin user has) + (Avg. # of G+ Circles the avg.G+ user has) + (Avg. # Pinterest Followers the avg. Pinterest user has) etc. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/kpPXoCb0Tnmrc9kfT7Kw_Screen%20Shot%202015-11-12%20at%203.11.51%20PM.png\",\n        \"Screen Shot 2015-11-12 at 3.11.51 PM.png\",\n        \"2032\",\n        \"1100\",\n        \"#b8a83b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nUsers can also use the potential impressions setup calculator to set their own follower weights, as well as include their own standard CPM value to see how much the campaign was worth. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/5ZsbmHAAS0mNXJ1lrKWz_Screen%20Shot%202015-11-12%20at%203.13.33%20PM.png\",\n        \"Screen Shot 2015-11-12 at 3.13.33 PM.png\",\n        \"2042\",\n        \"1218\",\n        \"#1477af\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nIf users have more than one type of post/ content on one engagement report (Ex: One report containing blog posts, Tweets, Instagram photos,Facebook posts, etc), the grey icons in the top right corner can be used to view the engagement points specific to those various channels: \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/Igpuhw1wSuyaHJLOrC4a_Screen%20Shot%202015-11-13%20at%203.54.11%20PM.png\",\n        \"Screen Shot 2015-11-13 at 3.54.11 PM.png\",\n        \"2038\",\n        \"1218\",\n        \"#1574ab\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nUsers can also manually create engagement reports (using the Create New dropdown) at anytime and manually add any social or blog post URL that they would like to see the engagement for. Simply create a new or select into an existing report and select \"Add Posts\" near the top. Then, paste in the blog or social post URL(s) one-per-line and click \"Add URLs\": \n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/Invj9TrIQG2s5UarG08W_Screen%20Shot%202015-11-13%20at%204.21.00%20PM.png\",\n        \"Screen Shot 2015-11-13 at 4.21.00 PM.png\",\n        \"2028\",\n        \"1210\",\n        \"\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/c6VvPdTS3KgvHG1jI2GQ_Screen%20Shot%202015-11-13%20at%204.23.55%20PM.png\",\n        \"Screen Shot 2015-11-13 at 4.23.55 PM.png\",\n        \"2536\",\n        \"1216\",\n        \"#0b6ea2\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nEngagement Report Columns can be dragged + dropped for convenient viewing, and the \"Column Selector\" button can be used to make visible specific pieces of information. \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/2gz4JSTTWZQMjJYrl74w_Screen%20Shot%202015-11-18%20at%209.36.17%20AM.png\",\n        \"Screen Shot 2015-11-18 at 9.36.17 AM.png\",\n        \"1968\",\n        \"1120\",\n        \"#df4526\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/dtXo159rRSOu4vhJg0EI_Screen%20Shot%202015-11-18%20at%209.36.50%20AM.png\",\n        \"Screen Shot 2015-11-18 at 9.36.50 AM.png\",\n        \"2376\",\n        \"1212\",\n        \"#0472a9\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nFinally, it's important to \"Update All Post Metrics\" before viewing or downloading their reports to ensure each engagement metric represents accurate and up to date numbers:\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/sYwp1v2JRKuoPaf3bNBO_Screen%20Shot%202015-11-16%20at%2011.19.29%20AM.png\",\n        \"Screen Shot 2015-11-16 at 11.19.29 AM.png\",\n        \"2038\",\n        \"1206\",\n        \"#be4533\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**Step 6:**  To export/download an engagement report, users can either:\n\n**1. **Export/download engagement reports using the download icon. Users will have the option to pick which specific data points/ pieces of information they would like to capture on the Excel or CSV:\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/ypyuKl6RJKUd086iRGWe_Screen%20Shot%202015-11-16%20at%2012.04.50%20PM.png\",\n        \"Screen Shot 2015-11-16 at 12.04.50 PM.png\",\n        \"2050\",\n        \"1156\",\n        \"#a54538\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/jLZFgPZMQFKmW9AB1cJe_Screen%20Shot%202015-11-16%20at%2012.05.19%20PM.png\",\n        \"Screen Shot 2015-11-16 at 12.05.19 PM.png\",\n        \"2518\",\n        \"1230\",\n        \"#046da2\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n**2.** Use one of GroupHigh's \"Available Reports\" to view and download a more aesthetically pleasing breakdown of your campaign or outreach's engagement:\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/hG9NusrmRHqeLOTv8AnG_Screen%20Shot%202015-11-16%20at%2012.07.29%20PM.png\",\n        \"Screen Shot 2015-11-16 at 12.07.29 PM.png\",\n        \"2048\",\n        \"1168\",\n        \"#ca4530\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/EqUr3kK1S3irExjDh9hQ_Screen%20Shot%202015-11-16%20at%2012.08.41%20PM.png\",\n        \"Screen Shot 2015-11-16 at 12.08.41 PM.png\",\n        \"2198\",\n        \"1228\",\n        \"#e35412\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\nHappy engagement reporting!","excerpt":"GroupHigh's engagement reporting feature allows users to quickly identify their owned or earned media mentions and report on the engagement of their outreach.","slug":"getting-started","type":"basic","title":"Reporting On Earned & Owned Media Engagement"}

Reporting On Earned & Owned Media Engagement

GroupHigh's engagement reporting feature allows users to quickly identify their owned or earned media mentions and report on the engagement of their outreach.

**Step1.** Once users have either imported or searched for a list of bloggers/ influencers in GroupHigh and have asked them to mention a brand, product, event, hashtag, etc on their channel(s) it's probably time to start identifying those mentions and reporting on their engagement. Start by viewing your targeted list and clicking the "Content View:" Here, you will see all of the pieces of content published by anyone on that list: [block:image] { "images": [ { "image": [ "https://files.readme.io/YrCy0QBUSsXzLFRwu4dv_report1.png", "report1.png", "2014", "1198", "#c34332", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/fbfdb3d-Screen_Shot_2017-08-15_at_2.41.42_PM.png", "Screen Shot 2017-08-15 at 2.41.42 PM.png", 2486, 1202, "#3d3e3f" ] } ] } [/block] **Step 2:** Create, name and save an Engagement Report to move posts/ content over into using the "Create New" dropdown in the top left corner of the interface. [block:image] { "images": [ { "image": [ "https://files.readme.io/ZwIvxX3sSxCla1OOQ9xc_Screen%20Shot%202015-11-12%20at%209.40.48%20AM.png", "Screen Shot 2015-11-12 at 9.40.48 AM.png", "2532", "1214", "#1373aa", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/P9uazowhRxysU2kSuMYU_Screen%20Shot%202015-11-12%20at%209.43.41%20AM.png", "Screen Shot 2015-11-12 at 9.43.41 AM.png", "2504", "1202", "#0f4059", "" ] } ] } [/block] **Step 3:** Once the engagement report has been created, users can search the content created by their targeted blogger/influencer list by the keyword(s) used to engage with the outreach or campaign. Additionally, the content stream can be filtered by date and outlet type for convenient identification. Hypothetical Example: Looking for mentions of the brand J.Crew posted by influencers on a "Fashion Influencers" list. [block:image] { "images": [ { "image": [ "https://files.readme.io/6ec6080-Screen_Shot_2017-08-15_at_2.41.42_PM.png", "Screen Shot 2017-08-15 at 2.41.42 PM.png", 2486, 1202, "#3d3f3f" ] } ] } [/block] **Step 4: ** Once users have searched for posts/ content containing the campaign or brand related buzzword, they can use the checkboxes on the left side of each profile picture, then select "Add To Engagement Report." Simply pick the appropriate engagement report to move posts/ content over into, and select "Okay." A notification bubble will appear in the top right corner of the interface letting the user know posts are currently being imported. [block:image] { "images": [ { "image": [ "https://files.readme.io/bbad70f-Screen_Shot_2017-08-15_at_2.41.42_PM.png", "Screen Shot 2017-08-15 at 2.41.42 PM.png", 2486, 1202, "#3e3f3f" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/kwHKnSbQQA2fzpChhrlN_Screen%20Shot%202015-11-12%20at%209.59.29%20AM.png", "Screen Shot 2015-11-12 at 9.59.29 AM.png", "2510", "1210", "#046ca0", "" ] } ] } [/block] **Step 5:** From there, users can quickly click into that Engagement Report to view a breakdown of all comments, bitly link engagement, and social media shares the posts received overtime: [block:image] { "images": [ { "image": [ "https://files.readme.io/RarWOrjySYuT9ATlkfcH_Screen%20Shot%202015-11-12%20at%2011.55.19%20AM.png", "Screen Shot 2015-11-12 at 11.55.19 AM.png", "2046", "1224", "#61798c", "" ] } ] } [/block] Each post will also receive an Engagement Events score, and Potential Impressions score: **1. Engagement Events Score**- The raw add up/sum of all post engagement (comments directly on the post+ all social shares). **2. Potential Impressions Score**- This metric can be used to *estimate* how many times a BLOG post was *potentially* seen. Each share is social share value is multiplied by (Avg. # of Followers the avg. user has on Twitter) + (Avg. # of Facebook Likes/Friends the avg. FB profile has) + (Avg. # of Linkdin Connections the avg. Linkdin user has) + (Avg. # of G+ Circles the avg.G+ user has) + (Avg. # Pinterest Followers the avg. Pinterest user has) etc. [block:image] { "images": [ { "image": [ "https://files.readme.io/kpPXoCb0Tnmrc9kfT7Kw_Screen%20Shot%202015-11-12%20at%203.11.51%20PM.png", "Screen Shot 2015-11-12 at 3.11.51 PM.png", "2032", "1100", "#b8a83b", "" ] } ] } [/block] Users can also use the potential impressions setup calculator to set their own follower weights, as well as include their own standard CPM value to see how much the campaign was worth. [block:image] { "images": [ { "image": [ "https://files.readme.io/5ZsbmHAAS0mNXJ1lrKWz_Screen%20Shot%202015-11-12%20at%203.13.33%20PM.png", "Screen Shot 2015-11-12 at 3.13.33 PM.png", "2042", "1218", "#1477af", "" ] } ] } [/block] If users have more than one type of post/ content on one engagement report (Ex: One report containing blog posts, Tweets, Instagram photos,Facebook posts, etc), the grey icons in the top right corner can be used to view the engagement points specific to those various channels: [block:image] { "images": [ { "image": [ "https://files.readme.io/Igpuhw1wSuyaHJLOrC4a_Screen%20Shot%202015-11-13%20at%203.54.11%20PM.png", "Screen Shot 2015-11-13 at 3.54.11 PM.png", "2038", "1218", "#1574ab", "" ] } ] } [/block] Users can also manually create engagement reports (using the Create New dropdown) at anytime and manually add any social or blog post URL that they would like to see the engagement for. Simply create a new or select into an existing report and select "Add Posts" near the top. Then, paste in the blog or social post URL(s) one-per-line and click "Add URLs": [block:image] { "images": [ { "image": [ "https://files.readme.io/Invj9TrIQG2s5UarG08W_Screen%20Shot%202015-11-13%20at%204.21.00%20PM.png", "Screen Shot 2015-11-13 at 4.21.00 PM.png", "2028", "1210", "", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/c6VvPdTS3KgvHG1jI2GQ_Screen%20Shot%202015-11-13%20at%204.23.55%20PM.png", "Screen Shot 2015-11-13 at 4.23.55 PM.png", "2536", "1216", "#0b6ea2", "" ] } ] } [/block] Engagement Report Columns can be dragged + dropped for convenient viewing, and the "Column Selector" button can be used to make visible specific pieces of information. [block:image] { "images": [ { "image": [ "https://files.readme.io/2gz4JSTTWZQMjJYrl74w_Screen%20Shot%202015-11-18%20at%209.36.17%20AM.png", "Screen Shot 2015-11-18 at 9.36.17 AM.png", "1968", "1120", "#df4526", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/dtXo159rRSOu4vhJg0EI_Screen%20Shot%202015-11-18%20at%209.36.50%20AM.png", "Screen Shot 2015-11-18 at 9.36.50 AM.png", "2376", "1212", "#0472a9", "" ] } ] } [/block] Finally, it's important to "Update All Post Metrics" before viewing or downloading their reports to ensure each engagement metric represents accurate and up to date numbers: [block:image] { "images": [ { "image": [ "https://files.readme.io/sYwp1v2JRKuoPaf3bNBO_Screen%20Shot%202015-11-16%20at%2011.19.29%20AM.png", "Screen Shot 2015-11-16 at 11.19.29 AM.png", "2038", "1206", "#be4533", "" ] } ] } [/block] **Step 6:** To export/download an engagement report, users can either: **1. **Export/download engagement reports using the download icon. Users will have the option to pick which specific data points/ pieces of information they would like to capture on the Excel or CSV: [block:image] { "images": [ { "image": [ "https://files.readme.io/ypyuKl6RJKUd086iRGWe_Screen%20Shot%202015-11-16%20at%2012.04.50%20PM.png", "Screen Shot 2015-11-16 at 12.04.50 PM.png", "2050", "1156", "#a54538", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/jLZFgPZMQFKmW9AB1cJe_Screen%20Shot%202015-11-16%20at%2012.05.19%20PM.png", "Screen Shot 2015-11-16 at 12.05.19 PM.png", "2518", "1230", "#046da2", "" ] } ] } [/block] **2.** Use one of GroupHigh's "Available Reports" to view and download a more aesthetically pleasing breakdown of your campaign or outreach's engagement: [block:image] { "images": [ { "image": [ "https://files.readme.io/hG9NusrmRHqeLOTv8AnG_Screen%20Shot%202015-11-16%20at%2012.07.29%20PM.png", "Screen Shot 2015-11-16 at 12.07.29 PM.png", "2048", "1168", "#ca4530", "" ] } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/EqUr3kK1S3irExjDh9hQ_Screen%20Shot%202015-11-16%20at%2012.08.41%20PM.png", "Screen Shot 2015-11-16 at 12.08.41 PM.png", "2198", "1228", "#e35412", "" ] } ] } [/block] Happy engagement reporting!